For Het Nieuwsblad, a belgian newspaper, 808 Solutions developed a unique cycling event give away.

We designed a large facebook like it hand, made of EVA material, finished in the look & feel of the customer. The slogan CRAZY ABOUT CYCLING accentuated the long term involvement of the brand in cycling sports.

This unique, low cost, cycling event give away worked for young and old, and caused a high brand visibility during and after the races.